Chroma Clay

With the closure of the Newplast Plasticine factory, animators needed a reliable alternative. Chroma Clay was developed specifically for stop motion animation, character modelling, and animation sculpting, offering a professional-grade plasticine designed to meet the demands of modern production.

Drawing on years of hands-on stop motion experience, Chroma Clay is the only plasticine handmade in the UK and is formulated using high-quality, professional materials trusted by animators, studios, and educators.

Available in a wide range of colour-consistent options, Chroma Clay provides excellent workability, strong shape retention, and dependable performance under LED studio lighting. It’s ideal for stop motion puppets, replacement animation, use with armatures, mould making, and educational projects.

This wax-based modelling clay has a firm consistency that softens when worked, allowing for precise sculpting and smooth, controlled animation. Supplied in convenient bars, it can be easily snapped into cubes for fast, efficient use on set.

Chroma Clay is also fully meltable, making it perfect for pouring into moulds to create repeatable parts and consistent character components, a key advantage for professional stop motion production.

When melted, Chroma Clay bars can easily be mixed to create custom, bespoke colours for your animations

Key Features

• Designed for stop motion animation

• Ideal replacement for Newplast Plasticine

• Handmade in the UK using premium materials

• Wax-based: firm, workable, and meltable

• Supplied in easy-to-use bars for efficient modelling

• Suitable for sculpting, moulding, and animation work

• Supplied in bars of approximately 130g