Introducing Chroma Clay: The Professional Plasticine for Stop Motion Animation
For animators around the world, finding high-quality, reliable plasticine is essential for creating frame-perfect stop motion animation. With the closure of the Newplast Plasticine factory, many artists have been searching for a dependable alternative. The search is over, introducing Chroma Clay.
What is Chroma Clay?
Chroma Clay is a professional-grade, UK-made plasticine formulated specifically for stop motion animation, puppet building, and detailed model sculpting. Handmade using premium, animator-approved materials, it offers the perfect balance of firmness and flexibility, giving animators total control over every frame.
Why Animators Will Love Chroma Clay
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Precision & Consistency: Chroma Clay holds fine details between frames, allowing for smooth animation and precise character movements.
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Wax-Based & Meltable: Its wax-based formulation softens when worked and can be melted for moulding, casting, or creating custom colours.
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Practical On-Set Use: Supplied in convenient 130g bars that can easily be portioned into cubes, making it ideal for fast, practical modelling on set.
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Wide Range of Colours: Available in vibrant, consistent shades perfect for puppets, replacement animation, and creative projects.
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UK Handmade Quality: The only plasticine made in the UK specifically for stop motion, ideal by professionals, educators, and students alike.
Who Can Use Chroma Clay?
Whether you’re a stop motion animator, modelmaker, sculptor, teacher or child, Chroma Clay's versatility meets all your needs. From character puppets and replacement animation to detailed prop work and classroom animation exercises, Chroma Clay is built to deliver reliable, repeatable results.
Creative Flexibility
One of the biggest advantages of Chroma Clay is its meltable property. This allows animators to:
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Pour clay into moulds for repeatable components
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Mix melted bars to create custom, bespoke colours
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Produce consistent animation elements with professional precision
This flexibility ensures that Chroma Clay adapts to the creative demands of any stop motion project.
Get Started with Chroma Clay
With Chroma Clay, you no longer have to compromise on quality. It’s the perfect Newplast replacement for anyone serious about stop motion animation. Explore the full range of colours and start bringing your characters to life with smooth, reliable, and professional-grade clay.






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